The studio journal
Ideas for a brand that refuses to blend in.
Practical notes on websites, strategy and building a bold online presence that works as hard as you do.
Latest stories
07 articles
-
Comment Monoprix a perdu son ADN Un rebranding qui fait mal Il y a des marques dont on n’imagine pas toucher l’identité. Monoprix en faisait partie.… Read article
-
The New FFF Logo: Why Turning Left Was a Masterstroke Last summer, the French Football Federation (FFF) unveiled its new visual identity. At first glance, the update might seem subtle.… Read article
-
Tell Me You’re a Senior Designer Without Telling Me

Junior me thought design was about finding the perfect aesthetic in a vacuum. Senior me knows that 80% of actual…
Read article -
Can you make it like Wiz? Can you make it like Wiz? and why I won’t As a graphic designer working in the tech industry, there… Read article
-
ANTI UGLY AI CLUB
I’ve been feeling a deep sense of nostalgia lately. Not just for classic design, but for the messy, imperfect, and…
Read article -
I miss when AI meant Adobe Illustrator There was a time when the acronym “AI” didn’t send shockwaves through the creative industry. It didn’t mean generative prompts,… Read article
-
TINDER REBRAND Your website can be strategic and full of personality. Here’s how to build a digital home that sounds like you, looks like you, and gives the right people a reason to stay. Read article


