TUKTUK Paris: Brand Design and Extension

Overview
Worked on expanding the visual brand identity for TUKTUK in Paris, the sister company to the Paris golf cart tour service. The goal was to build on the existing visual foundation while giving the electric tuktuk fleet a distinct, recognizable character tailored to urban Parisian tours.

Brand Continuation and Asset Creation

• Developed custom visual assets that stayed aligned with the parent brand while adapting to the unique form factor and personality of the tuktuk service.
• Designed custom iconography, UI elements, and promotional graphics to maintain consistency across physical and digital touchpoints.
• Illustrated branded city maps and route guides to help passengers visualize tour itineraries and key landmarks across Paris.
• Ensured all brand materials reflected a modern, eco-friendly, and accessible urban transport experience.