Golf Cart in Paris

Brand Identity, Visual System & Graphic Design

Overview Golf Cart in Paris (formerly TukTuk in Paris) is a premium private tour company offering eco-friendly, intimate sightseeing experiences across the French capital. As part of a complete brand evolution, I led the end-to-end creative direction to rebrand the company from its original TukTuk concept into its new Golf Cart identity. What I Did * Brand Identity & Strategy: Developed the full visual identity, color palette, and typography rules to reflect Parisian elegance with a playful, accessible touch. ⚬ Logo Design & Iconography: Crafted the new core logo and custom icon set used across digital and physical touchpoints. ⚬ Custom Pattern System: Designed custom vector patterns used across promotional materials, social media assets, and brand merchandise. ⚬ Media & Assets Creation: Produced all visual media, marketing collateral, print assets, and digital media for the brand re-launch.