In 2010, I had the incredible opportunity to contribute to the iconic identity of PSG Paris Saint Germain by designing their boxer shorts. Fusing style and functionality, my design encapsulated the essence of PSG’s spirit, embodying the phrase “Ici, c’est Paris” (Here is Paris).
Paris Saint Germain
Branding
Read More
Read Less
Through a meticulous creative process, I integrated elements that celebrated the rich history and passion of the club.
The boxer shorts became more than just sportswear; they became a symbol of pride for the players and fans alike. The design reflected the team’s commitment to excellence and its unique connection to the vibrant city of Paris. It was a privilege to play a role in shaping the visual identity of such a renowned football club, leaving a lasting mark on PSG’s journey and contributing to the sense of unity and pride that defines the phrase “Ici, c’est Paris.”
