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Laurence Bihma | Paloma Dray

Laurence Bihma

Branding & Logotype

Playing with lettering elegance. The creative odyssey that brought the L&B logo to life is a distinctive fusion of lettering that captures the essence of identity and sophistication.

The process commenced with an in-depth exploration of the client’s vision, values, and aspirations. Understanding the essence of the brand laid the foundation for crafting a logo that not only represents but resonates. The conceptualization phase unfolded as we honed in on the intertwining letters L and B, seeking to create a harmonious and memorable visual mark.

Looking for the perfect balance.